Wool is a natural long-lasting and breathable insulator that is naturally absorbent and does not capture odors. Wool keeps you dry as it can absorb around 30% moisture by its own weight without the garment feeling wet. This makes the wool feel comfortable even when wet or sweaty and cold. The fibers in the wool react to changes in your body temperature and regulate the temperature level by cold and heat - just as your body does. Wool is a natural material that does not get dirty so quickly and it is an environmentally friendly fiber that can also easily be composted.

Icelandic Wool

This hardy wool is ideally suited to outerwear as the fleece has evolved over 1100+ years to be optimal for the unpredictable Icelandic weather, maintaining favorable body temperature (for sheep and people!). Icelandic sheep farming uses non-intensive, traditional farming methods that prioritize animal welfare, careful land management, and heritage grazing techniques