New in | Kría

Inspired by a 66°North design from the 1990s, the Kría collection blends our heritage with modern performance. 

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the Kría collection

New arrivals

Our most versatille shell jacket

Snæfell is a jacket you can take hiking, skiing, cycling, or just walking the dog and its combination of waterproofness, ease of movement, and extremely high breathability makes it the one shell you'll need.

Shop Snæfell

New in | Helgafell running collection

Designed with functionality at the forefront of each piece to ensure runners feel not only comfortable but safe during their trail excursions.

Tindur Shearling

Originally designed for mountain athletes, the Tindur Shearling Jacket is a high-performance midlayer built to provide breathable insulation in extreme cold.

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Men

Icelandic Search and rescue team from 1967

Designed and proven
in Iceland since 1926

Durability

We have always protected people with our clothing. 
If there is a defect we will repair it free of charge

Repair and recycling

We believe products should last a lifetime. We are committed to repairing your product whatever its age.

Circular

Through our holistic approach to circularity, we can minimize harm, mitigate our impact, and make a net positive impact on the world.

Read more about us