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100 years /100 people

Evolving with the Icelandic nation.

This year marks the 100th anniversary of 66°North. To celebrate, we’re highlighting the people who have shaped our brand. Following an open casting call, we spent the past year travelling across Iceland to meet and photograph each participant in person. We met 100 individuals born between 1926 and today, creating a living timeline of our community. Each participant is photographed wearing their own 66°North garment, where it is worn across generations.

"My 66°North fleece is one of those pieces that’s been with me for years, and will be for many more. It’s about 15 years old.” – Guðbjörg Eysteinsdóttir, 1961

The final series brings together a cross-section of Icelandic society, including fishermen, farmers, doctors, musicians, athletes, and more. We’re grateful to be part of everyday life in Iceland and look forward to the next 100 years.