66°North enters the Storm
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We are proud to announce the opening of our new Copenhagen flagship store this August during Copenhagen Fashion week. To celebrate we will take over Store Regnegade with our neighbors and friends with an afternoon filled with music programming with local and Icelandic artists, refreshments and a panel talk for the community.
The event is open to all.
Join us: Sign up here to receive your invitation
Where: 66°North store, Store Regnegade 1
When: Tuesday, 4th of August, 16.00-22.30
Event program:
16.00-16.30 Panel talk - Beyond Retail: Building Community
Moderated by Dal Chodha, with Helgi Oskarsson, Rasmus Storm, Eni Subair.
17.00-22.30 Street party
KUNDO (live)
Bette (live)
Lulu Rouge (DJ set)
DJ Kaddi Sawaneh
Sexy Lazer
Refreshments by Café Dan Turell and The Electric Corner. Ice cream by Sicialinsk Is.
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The new flagship will occupy the iconic former Storm concept store, a landmark Copenhagen retail destination for over 32 years.
The Storm family has been closely involved in the transition, and the handover will be celebrated with a limited-edition collaborative collection, which will be available to shop in line with the launch.
The 66°North x Storm collection pairs heritage and function through two limited-edition pieces: the Dyngja wool jacket,developed with Rasmus and Line on a recent trip to the brand’s HQ in Iceland, and inspired by an early-2000s 66°North archive shell, featuring a technical seam-taped construction and collaborative branding in Storm’s signature orange; and a regular-fit T-shirt showcasing the iconic 66°North overall, photographed on an Icelandic glacier as a tribute to the garment’s enduring legacy and the legendary Storm store.
In 2014, we opened the doors to our Sværtegade store, marking the beginning of an important chapter for us at 66°North. As our first step beyond Iceland, it was a major milestone for the brand and the start of our journey in Denmark.
The store was also home to collaborations with Soulland and GANNI, while stories from Sværtegade reached beyond its walls through Eurowoman, Euroman, Fashion Forum, ELLE Denmark, Vogue Scandinavia, and Copenhagen Fashion Week.
Along the way, we had the opportunity to work with many talented people who became part of our journey in Denmark.
The launch marks a significant milestone in our continued expansion in Denmark, more than a decade after opening our first international store in the city.
“Copenhagen has been an important city for 66°North for many years, and opening this new flagship during our 100-year anniversary is a meaningful step in our journey. It reflects our long-term commitment to Denmark and to building spaces that bring our Icelandic heritage and craftsmanship closer to our communities.” Helgi Óskarsson, CEO, 66°North