Holiday stories | Sonny & Sigrún
“Being on the other side of that magic as a parent feels just as special as it was when we were kids”
Sonny Bouraima and Sigrún Eva Jónsdóttir-Bouraima are a Reykjavík-based creative couple co-running Grounded Creative Studios, their own casting and production studio. Sonny is a musician and Head of community, events, and store operations at Fischersund, while Sigrún leads production at Fischersund. Together, they’re raising their daughter in the city center, blending Icelandic and Ivorian roots into a family rhythm shaped by art, culture, and everyday rituals.
Sonny took a moment just before the start of Advent to tell us about the family’s holiday traditions and more.
What is your favorite Christmas tradition?
I'd say the holidays have taken on a new shape for us as our daughter grows. Every year feels a little different, and she guides us more and more in what our traditions become. You know, for the past five years, we've spent Christmas here in Iceland with family. And sometimes my family joins from the States.
“But now we're leaning into exploring and discovering new places together during the holidays. And it feels like we're building our own rhythm as a family.“
What is your favorite Christmas memory?
Our favorite Christmas memory probably isn't a single moment. It's watching our daughter experience the season as she gets older. You know, each year her excitement grows, and being on the other side of that magic as a parent feels just as special as it was when we were kids.
What’s your favorite 66°North product?
I’d probably say the scent Útilykt, perhaps for obvious reasons, but I just find it a very fascinating blend of the two worlds of 66°North and Fischersund. And I’m pretty sure Sigrún would name her new sunglasses from 66°North and District Vision, which she’s been using a lot, both for running outdoors and just in the car when the sun is low in the sky.
Sonny & Sigrún’s 66°North wishlist
What’s on your wish list?
Uh, I'd say that our wish list is pretty simple this year. New iPad, a couple of photography books, and my daughter really wants a trip to Tenerife, so that's the wish list right now.
What’s an inseparable part of Christmas for you?
Snow. I'd say snow, it's inseparable for us because without snow it just doesn't feel like Christmas has actually arrived yet.
What do you enjoy most about the Christmas season?
I think what we enjoy most is watching our daughter experience the joy of it. You know, the same joy we had as kids. Seeing it through her eyes makes the holidays feel new again.
What always gets you into the Christmas spirit?
As soon as Mariah Carey comes on, especially All I Want for Christmas, the season officially starts. That's the universal signal that Christmas is here.
Gifts from the North
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