To celebrate its 100th anniversary, we have partnered with Outlander Magazine on a limited-edition capsule inspired by the people, landscapes and spirit of Iceland.

The collaboration brings together 66°North’s century-long heritage in Icelandic outerwear with Outlander’s contemporary perspective on fashion, music and culture. Together, the two brands explore a modern portrait of Iceland, celebrating the people and places that shape the country’s identity.

The collaboration launches globally on September 18.

The capsule reimagines 66°North’s Dyngja Shell through Outlander’s graphic language. The collection comprises a limited-edition Dyngja shell jacket, Dyngja shell pants, and a heavyweight organic cotton t-shirt with collaboration logo.

Shot at Iceland’s iconic Blue Lagoon, the campaign offers a portrait of Iceland through the people who belong to it. Rather than traditional models, the cast features Icelandic personalities including builder Þorvaldur Þorsteinn Þorvaldsson, graphic designer Alexandra Sól, 66-year-old former Head of the Icelandic Academy of the Arts Frida Björk, and dancer Luis Lucas.

The campaign is photographed by renowned Icelandic photographer Mats Wibe Lund, 89, most known for his aerial photography of Iceland brings a local perspective to the project. Behind-the-scenes imagery is captured by six-year-old Unnur Rajani, daughter of 66°North designer, bringing together two generations of Icelandic image-makers.

Shot floating and half-submerged in the Blue Lagoon, the campaign places the collection directly within Iceland’s geothermal landscape.