New arrivals

Snæfell | New color
You can take this jacket hiking, skiing, cycling, kayaking, or just walking the dog and its combination of wateproofness, ease of movement, and extremely high breathability makes it the one shell you'll need.
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Looks celebrating 99 years
For the first time in our history, we are unveiling our iconic archives, offering a rare glimpse into our past.
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Tindur Shearling
Originally designed for mountain athletes, the Tindur Shearling Jacket is a high-performance midlayer built to provide breathable insulation in extreme cold.
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This hat supports ICE-SAR
We are proud to launch our ‘Landsbjörg hat’; an all-over-print merino wool blend hat that is sold to raise money for ICE-SAR - The Icelandic Association for Search and Rescue.
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Designed and proven
in Iceland since 1926
Durability
We have always protected people with our clothing. If there is a defect we will repair it free of charge
Repair and recycling
We believe products should last a lifetime. We are committed to repairing your product whatever its age.
Circular
Through our holistic approach to circularity, we can minimize harm, mitigate our impact, and make a net positive impact on the world.