You don’t need another ski jacket

Our products are just as at home in the white
slopes of the mountains as they are in the heart
of the city. The answer simply lies in layering.

What to wear for

skiing and snowboarding

Designed and proven in Iceland

Looks celebrating 99 years

For the first time in our history, we are unveiling our iconic archives, offering a rare glimpse into our past.

Explore

Shell jackets

We’ve been outsmarting the rain since 1926, so we know a thing or two about effective shell jackets.

Shop shell jackets

Skálafell

Versatile shell jacket built in 2-layer GORE-TEX® INFINIUM™ windblocker fabric.

Shop Skálafell

Puffer jackets for winter

Down is one of the warmest materials in the world, making it equally great for city activities and outdoor adventures.

Shop puffers

Básar

In the northernmost capital in the world, knowing how to dress in layers can literally save your life. The Básar collection is made from 100% merino wool.

Shop Básar

Men

Icelandic Search and rescue team from 1967

Designed and proven
in Iceland since 1926

Durability

We have always protected people with our clothing. 
If there is a defect we will repair it free of charge

Repair and recycling

We believe products should last a lifetime. We are committed to repairing your product whatever its age.

Circular

Through our holistic approach to circularity, we can minimize harm, mitigate our impact, and make a net positive impact on the world.

Read more about us