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Norður Journal

Our heroes

Our heroes

Explore Icelanders’ most loved pieces of outerwear, highlighting our dedication to both quality and function.
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Kría Festival Collection | Selfridges Exclusive

Kría Festival Collection | Selfridges Exclusive

66°North teams up with Mia Regan & Selfridges to launch festival collection ahead of summer. Cold nights, surprise showers, and breezy storms - don’t cancel the festivities this summer. Our sustainably made Kría collection is composed of versatile outdoor party looks, built to withstand any eventuality. Don't let the ever-changing weather stop you - we Icelanders never have.
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Between two worlds

Between two worlds

UK-based Steve Booker is a respected photographer known for his remarkable talent and distinct style. His journey began in London's vibrant streets, but he found an unexpected muse in Iceland's raw, elemental beauty.
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Bathing in Iceland

Bathing in Iceland

As an Icelander, bathing in geothermal springs is a very big part of our culture. It comes from living on a volcanic island, with cold harsh weather, but plenty of natural warm water around. Almost every little town has their own pool, filled with geothermal water and outside the cities, you’ll find the countryside sprinkled with natural hot springs.
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Volcanoes in the backyard | Gísli Matthías

Volcanoes in the backyard | Gísli Matthías

Chef Gísli Matthías Auðunsson comes from the Westman Islands off the south coast of Iceland and lives with his wife Hafdís Ástþórsdóttir and four children in Helgafellsbraut on the main island. The family has two volcanoes in their backyard: Helgafell and Eldfell. Gísli’s family founded and runs the restaurant Slippurinn (The Boatyard) in the Westman Islands.
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Lighthouse Solitude - Helga Hvanndal

Lighthouse Solitude - Helga Hvanndal

Ranger Helga Hvanndal has worked in remote areas all over the country.  She describes the time when she lived completely alone in Dyrhólaey Lighthouse and the feelings she experienced travelling in the Icelandic wilderness.
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The spirit of Christmas

The spirit of Christmas

Anthony's love for decorating & creating something special during the holidays for all of Iceland to enjoy on his property has gained him some notability as being called Santa Claus or the Christmas Elf.
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66°North x James Merry - Swan

66°North x James Merry - Swan

James Merry is a visual artist from the UK, now based in Iceland. He is primarily known for his hand embroidery, metalwork and mask-making, and has collaborated with institutions such as the V&A, Gucci, The Royal School of Needlework, Iris van Herpen, Tim Walker and Tilda Swinton.
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KALEO x 66°North

KALEO x 66°North

Hailing from the small town of Mosfellsbær, Icelandic group KALEO is known all around the world for their devilish riffs and drawly vocals. Frontman Jökull Júlíusson has led the band in video shoots showcasing the pearls of Icelandic nature.
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66°North x James Merry

66°North x James Merry

James Merry is a visual artist from the UK, now based in Iceland. He is primarily known for his hand embroidery, metalwork and mask-making, and has collaborated with institutions such as the V&A, Gucci, The Royal School of Needlework, Iris van Herpen, Tim Walker and Tilda Swinton.
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Laufey

Laufey

Meet Laufey. The 23-year-old Icelandic-Chinese singer, composer, producer, and multi-instrumentalist grew up playing cello and piano, inspired by her violinist mother and became hooked on the jazz standards of Ella Fitzgerald after digging through her father’s records.
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Troll Twins

Troll Twins

"Troll Wall, Skessugarður in Icelandic, is a natural wonder at Jökuldalsheiði in the North-East highlands of Iceland. It is a long pile of huge moraine boulders on top of each other. According to legend it marks the border between troll territories. - This seems also to be the most logical explanation for its being there," says Halla
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Plastplan X 66°North

Plastplan X 66°North

Each snap buckle is produced from plastic that has been recycled and collected by 66°North, making it a part of a complete cycle where sustainability is paramount.
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What to wear to the volcano

What to wear to the volcano

Iceland is called the land of fire and ice for a reason. On the 10th of July, after a week of hundreds of noticeable earthquakes a new volcanic eruption began in Iceland. Just like the previous eruptions in 2021 and 2022, it is located on the Reykjanes Peninsula, this time on the slopes of Litli-Hrútur mountain. With this spectacular natural phenomenon being truly a unique experience, many have made their way towards the eruption site.
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