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Norður Journal

Kría Festival Collection | Selfridges Exclusive

Kría Festival Collection | Selfridges Exclusive

66°North teams up with Mia Regan & Selfridges to launch festival collection ahead of summer. Cold nights, surprise showers, and breezy storms - don’t cancel the festivities this summer. Our sustainably made Kría collection is composed of versatile outdoor party looks, built to withstand any eventuality. Don't let the ever-changing weather stop you - we Icelanders never have.
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66°North x Rammagerðin | DesignMarch

66°North x Rammagerðin | DesignMarch

66°North and Rammagerðin have come together to create accessories made from 100% Lopi fur from Ístex for DesignMarch. DesignMarch is Iceland’s largest design festival, and this year’s festival will take place in Reykjavik on April 24th – 28th.
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66°North x Ýrúrarí | DesignMarch

66°North x Ýrúrarí | DesignMarch

We at 66°North are thrilled to announce our annual DesignMarch project; for 2024 we will collaborate with Ýr Jóhannsdóttir, a textile designer and artist from Iceland based in Reykavik, working under the name Ýrúrarí. DesignMarch is Iceland’s largest design festival, and this year’s festival will take place in Reykjavik on April 24th – 28th.
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Red Cross x 66°North

Red Cross x 66°North

66°North and the Icelandic Red Cross are collaborating on a circular journey. For this project, the pre-owned 66°North garments that the Red Cross had received were sent to our in-house repair service. The finished product was then returned to the Red Cross, which will receive all of the project’s proceeds.
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Our heroes

Our heroes

Explore Icelanders’ most loved pieces of outerwear, highlighting our dedication to both quality and function.
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Between two worlds

Between two worlds

UK-based Steve Booker is a respected photographer known for his remarkable talent and distinct style. His journey began in London's vibrant streets, but he found an unexpected muse in Iceland's raw, elemental beauty.
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Bathing in Iceland

Bathing in Iceland

As an Icelander, bathing in geothermal springs is a very big part of our culture. It comes from living on a volcanic island, with cold harsh weather, but plenty of natural warm water around. Almost every little town has their own pool, filled with geothermal water and outside the cities, you’ll find the countryside sprinkled with natural hot springs.
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Volcanoes in the backyard | Gísli Matthías

Volcanoes in the backyard | Gísli Matthías

Chef Gísli Matthías Auðunsson comes from the Westman Islands off the south coast of Iceland and lives with his wife Hafdís Ástþórsdóttir and four children in Helgafellsbraut on the main island. The family has two volcanoes in their backyard: Helgafell and Eldfell. Gísli’s family founded and runs the restaurant Slippurinn (The Boatyard) in the Westman Islands.
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Lighthouse Solitude - Helga Hvanndal

Lighthouse Solitude - Helga Hvanndal

Ranger Helga Hvanndal has worked in remote areas all over the country.  She describes the time when she lived completely alone in Dyrhólaey Lighthouse and the feelings she experienced travelling in the Icelandic wilderness.
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The spirit of Christmas

The spirit of Christmas

Anthony's love for decorating & creating something special during the holidays for all of Iceland to enjoy on his property has gained him some notability as being called Santa Claus or the Christmas Elf.
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66°North x James Merry - Swan

66°North x James Merry - Swan

James Merry is a visual artist from the UK, now based in Iceland. He is primarily known for his hand embroidery, metalwork and mask-making, and has collaborated with institutions such as the V&A, Gucci, The Royal School of Needlework, Iris van Herpen, Tim Walker and Tilda Swinton.
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KALEO x 66°North

KALEO x 66°North

Hailing from the small town of Mosfellsbær, Icelandic group KALEO is known all around the world for their devilish riffs and drawly vocals. Frontman Jökull Júlíusson has led the band in video shoots showcasing the pearls of Icelandic nature.
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66°North x James Merry

66°North x James Merry

James Merry is a visual artist from the UK, now based in Iceland. He is primarily known for his hand embroidery, metalwork and mask-making, and has collaborated with institutions such as the V&A, Gucci, The Royal School of Needlework, Iris van Herpen, Tim Walker and Tilda Swinton.
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Laufey

Laufey

Meet Laufey. The 23-year-old Icelandic-Chinese singer, composer, producer, and multi-instrumentalist grew up playing cello and piano, inspired by her violinist mother and became hooked on the jazz standards of Ella Fitzgerald after digging through her father’s records.
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Troll Twins

Troll Twins

"Troll Wall, Skessugarður in Icelandic, is a natural wonder at Jökuldalsheiði in the North-East highlands of Iceland. It is a long pile of huge moraine boulders on top of each other. According to legend it marks the border between troll territories. - This seems also to be the most logical explanation for its being there," says Halla
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Plastplan X 66°North

Plastplan X 66°North

Each snap buckle is produced from plastic that has been recycled and collected by 66°North, making it a part of a complete cycle where sustainability is paramount.
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What to wear to the volcano

What to wear to the volcano

Iceland is called the land of fire and ice for a reason. On the 10th of July, after a week of hundreds of noticeable earthquakes a new volcanic eruption began in Iceland. Just like the previous eruptions in 2021 and 2022, it is located on the Reykjanes Peninsula, this time on the slopes of Litli-Hrútur mountain. With this spectacular natural phenomenon being truly a unique experience, many have made their way towards the eruption site.
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HEIMPLANET

HEIMPLANET

"I could have never imagined what I would go on to experience with that tent over the years, from 100km/h winds to freezing blizzards, one thing was always for certain; if I was inside my tent, the weather went on pause."
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Return of the Sun

Return of the Sun

"The ‘Day of the Sun’ is when the sun first shines on Sólgata. On that day, I bake pancakes," says Lilja Sigurgeirsdóttir. Lilja lives in a small, red, 120-year-old house on Sólgata 2 (which in Icelandic means ‘sun road’) in the town of Ísafjörður in the Westfjords.
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The disappearing album

The disappearing album

Last May, the band Hipsumhaps released the album Lög síns tíma and January 1st. the album will disappear from all streaming channels and never return.
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Where the ice melts

Where the ice melts

Ragnar surveys Drangajökull’s east side for the second time. He took over from his father, Þröstur, who did it for 25 years. Þröstur took over from his uncle, Guðfinnur, who was in charge of the previous 50 years.
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Blue Hour | Alex Strohl

Blue Hour | Alex Strohl

It is during the darkest and coldest time of the year in Iceland where the softest and most diffused light appears. It is this light that has no equal in the eyes of Alex Strohl, who visits Iceland on a regular basis to capture this unique phenomenon.
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Café du Cycliste

Café du Cycliste

“Dramatic trails and striking nature make Iceland a cyclist’s paradise,” says Matthew Woolsey, Global President of 66°North. “But then there’s the weather. Meeting Café du Cycliste on set in Iceland, they saw the same beautiful challenge we did. Our partnership developed from there.”
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Music workshop in Þingeyri

Music workshop in Þingeyri

On the 16th and 17th of July, a music workshop was hosted for children in the community center in Þingeyri. This event was organized by, amongst others, Pétur Albert Sigurðsson, a local who wanted to spread his love for music. He and his wife, Lára Dagbjört Halldórsdóttir, have hosted concerts in their home garden over the past few years, and these concerts have been well received, resulting in a series of concerts this summer called "In Lára's garden"
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The Snowdrifts Cross Vatnajökull

The Snowdrifts Cross Vatnajökull

Lífskraftur’s aim is to raise funds for the charities Líf and Kraftur. The first step was taken in June 2020 when eleven women crossed Vatnajökull, around 150 km, on cross-country skis. In total, around ISK 6 million was raised during the walk.
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Life at the Edge of the Ice

Life at the Edge of the Ice

The siblings Þorsteinn Roy and Svanhvít Helga Jóhannsdóttir grew up with a unique backyard. The glacier, Svínafellsjökull. They have been able to watch the glacier recede and thinned through the years due to global warming..
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What to wear in Iceland

What to wear in Iceland

As the weather is unpredictable and changes without warning. If you are thinking about making the trip over, Ása Steinars knows just what you should bring.
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SOS T-shirt

SOS T-shirt

We at 66°North are proud to be a part of the SOS T-shirt project, initiated by Rúrik Gíslason to support the SOS Children's Villages association.
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On Sea

On Sea

I was a so called "deckhand" on the trawler Júlíus Geirmundsson ÍS 270, which docks at Ísafjörður on the Westfjord of Iceland.
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The other Flatey

The other Flatey

It is mid-August and even though the sun is still high in the sky the seasons are changing fast in Flatey, usually referred to as the other Flatey because of the better known Flatey just west off Iceland.
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Hornstrandir 66.45°N

Hornstrandir 66.45°N

Hornstrendingar, the people of Hornstrandir, were self-sufficient; there was no road access and the harsh winters were often so brutal that boats couldn’t come for weeks.
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Unbound

Unbound

Asa Steinars grew up surrounded by fascinating landscape and the forever changing weather in Iceland.
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Two fisherman looking out to sea

At the Arctic Ocean

Fishing is an industry that is deeply rooted in the Icelandic culture ...... that shows what kind of people the life at sea raises up
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